Twitter Inc (NYSE:TWTR)’s hiring call for commerce specialists has left more questions than answers. The company posted job ads revealing openings for senior manager for commerce partnership, commerce product manager and commerce marketing manager.
Save for one, two of the three positions mention experience in marketplace. So then, this is leading to speculations that the company could be quietly building out a marketplace-style platform that would allow users to buy items from the social network.
While Twitter Inc (NYSE:TWTR) has chosen not to say much regarding its plans, the move to advertise for the aforementioned positions perfectly betrays what’s up its sleeves.
In the job ads, the company says that it would prefer people who among other things can build and manage commerce partner relationship with its advertising clients, driving business development deals with key partners, working closely with product and engineering teams towards the developing next generation of commerce products.
What’s in the offing?
Twitter Inc (NYSE:TWTR) is not coming out clean on what exactly it is up to regarding the advertised commercial specialists positions. However, working with third parties to sell their goods and services to its users cannot be ruled out. Online payment services PayPal and Stripe have been mentioned to be under consideration for the planned marketplace roll out. Various sources have reported that the payment services will provide the backend.
Twitter Inc (NYSE:TWTR)’s job ads and suggest that the company is leaving loose ends to its plans which means that various approaches can be taken in the future in branching out into marketplace service provision.
There is no gainsaying that more and more people are today making their transactions online and that this is turning out to be a lucrative business opportunity. For a company like Twitter Inc (NYSE:TWTR) that needs to improve its revenue, boost earnings and add more users to its network, the thought of offering marketplaces services comes naturally.
Perhaps focus on marketplace-style platform might offer the support that Twitter Inc (NYSE:TWTR) needs in order to take on rival Facebook Inc (NASDAQ:FB) that is already way ahead in generating top ad revenue.
Takeaway
Twitter Inc (NYSE:TWTR) is known to be thinking hard about improving its business. Thus, it should not come as a surprise that the company is being attracted to the opportunities in the e-commerce industry. It will however be interesting to know what products the company will be offering through the platform, if indeed, that’s what is on the cards.
