Boston, MA 12/23/2013 (wallstreetpr) – Twitter Inc (NYSE:TWTR), those who use the internet regularly know that it is trailing Facebook Inc (NASDAQ:FB) in terms of revenue and subscribers. Still, it has something that is making it the most important social networking platform. This is the platform where most powerful and important people of the world “tweet” their thoughts. They even run their organizations on this platform.
Important platform
History has shown that savvy politicians, during political campaigns, rely on Twitter Inc (NYSE:TWTR) to connect with their supporters. In the year 2008, Barrack Obama, the President of United States campaigned on Twitter. He did the same in the year 2012. All around the world, billionaire investors tweet their investment positions, and also they give their views about the economy. Even celebrities harness the power of twitter to connect to their fans and audience.
Twitter Inc (NYSE:TWTR) is a handy social platform for the powerful, wealthy and the most important people in the society. In terms of money, it may be behind Facebook Inc (NASDAQ:FB) but for important people, it is the most important ground.
Importance to value
The importance of the company is of no use if it cannot be converted into money. Facebook Inc (NASDAQ:FB) is using ads as a medium to rake in billions of dollars. The same approach can be taken by Twitter if it sells its power to advertisers. Sometimes, it is not important for this social networking site to have more number of tweets, instead it is important to have quality tweets from the pool of politicians and celebrities so as to capture good numbers of common people.
Solution
The revenues of Twitter Inc (NYSE:TWTR) will get a boost, if it wins more businesses which advertise luxury items. One such big industry includes Tesla Motor Company (NASDAQ:TSLA). This is a high-end manufacturer that sells battery-powered cars. The company must prove its luxury status, the quality of its data, and bring in more high-paying businesses.
