Boston, MA 07/14/2014 (wallstreetpr) – Twitter Inc (NYSE:TWTR) and Facebook Inc (NASDAQ:FB) are the most attractive options for companies seeking online publicity regardless of where the companies are located in the world. Brands used these platforms to connect with customers and potential buyers. Because of the millions of eyeballs on Twitter and Facebook, brands use these sites to share several items from comments to photos that may be useful for boosting sales.
Brand Interaction
Although it is widely known that Facebook boasts a bigger user-base than Twitter Inc (NYSE:TWTR), it has also emerged that Facebook also offers greater brand interaction that Twitter and that is an important piece of information for investors. Advertisers usually put their money where they can account for the value of their advertisement spending, and that means higher revenue for the platform with the greatest engagement.
According to the findings of GlobalWebIndex, 23 percent of users on Facebook clicked “Like” on brand fan page on Facebook in the past month. Although that may seem like a small number, it compares unfavorably with seven percent of users on Twitter who followed brands in the same month.
Photo sharing
Photos are among the popular items shared by brands on social media. According to GlobalWebIndex findings, it also emerged that Facebook (NASDAQ:FB) is having a greater brand photo-sharing than Twitter Inc (NYSE:TWTR) at 19 percent against seven percent.
Once again, that means that advertising companies are likely to spend more money on Facebook to promote their brands than on Twitter for the same reason.
Although Twitter Inc (NYSE:TWTR) is keen to increase its user numbers through new features and products, the platform has a long way to go in boosting its user-engagement to properly rival Facebook, which is the industry leader.
According to analysts at Goldman Sachs Group Inc (NYSE:GS), Twitter Inc (NYSE:TWTR) may not already be where investors want to see it, but it is on the right tract. They cited innovative products and engagement. As such, they have a Buy rating on Twitter with a price target of $52.
