Boston, MA 12/18/2013 (wallstreetpr) – Twitter Inc (NYSE:TWTR) provides a large variety of and potentially valuable real time, public data. Have you ever wondered about how the company makes its 500 million or so daily tweets? These tweets are available to a small group of partners like DataSift through a “firehose”. Now, these partners have established businesses of selling these data and value added services such as enriching and processing data to big data analytics and then pass it on to third parties like advertisers. Also, the data is passed to businesses that seek to manage and monitor their brand and establish stronger news organizations and customer relationships.
Commitment Of Company
The company, Twitter, in its early development has shown commitment to facilitate the ecosystem. This ecosystem can help the companies which are trying to use large amount of its data for their business. An analytics platform is provided by the DataSift to help the companies speak about the challenged they face in using social data. The aid includes parsing the data volume of Twitter to a manageable and relevant data set, facilitating the usage of data of Twitter and running additional analytics on the platform. It is believed by DataSift that social data platforms represent a large opportunity for the market and business.
Importance To Other Companies
It is a very crucial capability of being able to analyse and index unstructured data. This may be the reason that Apple Inc. (NASDAQ:AAPL) recently acquired Topsy, the competitor of DataSift. This company has built indexing technology for searching the contents of Twitter.
Advertising
The company, Twitter offers an effective platform for the advertisers to attract their customers. The development of data licensing ecosystem can help in increasing the long term growth of advertising revenues. Advertising revenues comprise of a large part of business of the company and thus, this has an important strategic implication.
