Boston, MA 04/15/2014 (wallstreetpr) – Telecom Italia has signed a content deal with Sky Italia owned by Twenty-First Century Fox Inc (NASDAQ:FOXA). It will sell the pay TV content to the clients with effect from 2015. This deal is significant in Telecom Italia’s ultra broadband strategy. It will make the Telecom Italia’s services in the broadband service more attractive and affordable. At the same time, Sky Italia will also benefit from the deal. It can know use the new distribution platform for its programmes.
Telecom Italia benefits from the deal
Talking about Telecom Italia, it is has signed the deal keeping in min the growing demand of movies and soccer in the entertainment industry. Telecom Italia will get the rights to telecast the content of Sky Italia. The top most benefit is that the company won’t have to bear any additional cost to get the contents of Sky Italia. There is no need to subscribe to separate satellite package. In the normal course, the pay TV packages subscriptions start from $33.20.
The deal holds more relevance for Telecom Italia. It is an attempt to add the entertainment services to the phone industry. It will help to renew their business. In fact, it will be a major boost for the indebted former phone monopoly. It is certainly important in the country as Italia where there are no major cable carriers. The deal will help Telecom Italia to work on their profit margins.
Sky Italia benefits from the deal
The deal is also important for Sky Italia as the TV broadcasters have to link with the new partners to reach the people. It will enhance the growth and will help the company to get an edge over competitors. It is a digital world, so when the contents of Sky Italia will be used on internet-television platform, it will boost the Sky Italia’s performance in the industry.
