Boston, MA 09/04/2014 (wallstreetpr) – The Western Union Company (NYSE:WU) announced the expansion of its digital services in a number of European countries. The new additions to the company’s digital solutions in the region include mobile transfer and online funding using the bank accounts. The company has entered into partnerships with two firms to implement its latest digital services in Europe.
The global money transfer company said that its customers in the U.K., Belgium, Germany, Netherlands and Austria, will enjoy more digital solutions as the company moves to improve customer experience. The newly launched online and mobile bank account-based solutions allow senders to customize their transactions in such manners as method of payment, delivery speed, costs and preference on the receive-side of the money transfer.
Customers’ choice
The company expects its enhanced online and mobile banking to present it as the first choice of banked customers who wish to take advantage of its global funds transfer network. The Western Union Company (NYSE:WU) considers its expanded relevance in the business of money transfer as a tool to boost performance and also counter competition in the market.
The company said the newly launched funding options in Europe allow users to send money directly into the bank account of the receiver or even choose a cash payout at their retail agents worldwide. The company offers digital transaction in 24 countries, and users can send funds to 200 countries using the Web portal.
Partners in digital services
The Western Union Company (NYSE:WU) teamed up with Sofort AG and iDeal to develop the bank account-based online and mobile money transfers in Europe. Sofort handled services in Germany, Belgium, the U.K. and Austria while iDeal handled the Netherlands services.
The Western Union Company (NYSE:WU) missed revenue estimates in its 2Q reported in July 2014. It reported $1.41 billion in revenue, yet the consensus estimate called for $1.42 billion. However, revenue was up 1.4% from the same quarter in the previous year.
