Boston, MA 07/15/2013 (wallstreetpr) – The shares of Wendy’s Co (NASDAQ:WEN) were trading actively during the last trading session in addition to Boeing Co and United Parcel Service, Inc., although US stocks traded lower during mid-day trading due to the recent 42 point loss of the Dow Jones Industrial Average to 15,419 as a result of which the S&P 500 was 2 points down to 1,673 and the NASDAQ Composite down to 3,577.
Barclays mentioned in a note to clients which was followed by the meeting of the investment bank with management of the food chain, that Wendy’s ($6.52 +$ 0.39 + 6.28%) is seeing traction in its turn-around. The product pipeline and marketing of Wendy’s Co were described by the firm as the best in years. Wendy’s Co was upgraded by BMO to “outperform” in the midst of optimism about the restaurant remodels of the company, new marketing concerning the value menu and the renewed focus of management on cost savings. On the whole, to the view of BMO, Wendy’s Co is a potential long-tailed sales-growth and margin-expansion producer.
Recently, The Wendy’s Co was also upgraded by Zacks Investment Research to the Zacks Rank #1, which indicates a “Strong Buy”. This ranking was based on the company’s upbeat outlook backed up by menu innovation. The Wendy’s Co was upgraded because the company was gaining traction right from the beginning of the year which is buoyed by its initiative called “Right Price, Right Size Menu”. At present, Wendy’s Co is ready for the national roll-out of its brand new Pretzel Bacon Cheeseburger during the upcoming quarter. This product got positive views during the test run. Also, the company’s emphasis on value menu and premium limited period offerings were expected to drive the results of this upcoming quarter.
