Wall Street PR

The Wendy’s Co. (NASDAQ:WEN) To Use Redlands, Calif., company’s Software To Pick New Location

Boston, MA 08/18/2014 (wallstreetpr) – The Wendy’s Co. (NASDAQ:WEN) is on the hunt for grabbing new opportunities. John Crouse, the real estate director of the company, has asked for any creative idea that can help the company to pick new locations world-wide. He along with one other person is responsible for setting up company’s offices in different parts of the world. WEN has decided to use software from Esri; a Redlands, Calif. based company. It will help WEN in picking up new locations globally.

Why Esri:

The main reason of why The Wendy’s Co. (NASDAQ:WEN) opted to take services from Esri is but its expertise in mapping different kinds of data. Maximum part of the data used by Esri is grabbed through public resources which help individuals and companies to visualize trends, relationships and patterns. After the recession took place in year 2009, most of the companies have been looking for any software that can assist them well within a limited real estate budget.

The software named as ‘geographic information systems’ will help The Wendy’s Co. (NASDAQ:WEN) to execute its real estate plans in an effective manner. According to the senior vice president of Jones Lang LaSalle, Wayne Gearey, “It can help individuals and direct them within a limited real-estate budget.”

Geographic information systems have started becoming a vital part of the industry, and the trend will improve with the time. Some of the other software and services used by industry experts to map the locations include Google’s and MapInfo’s. WEN has saved around $750,000 in last two years with the help of mapping software that otherwise would be spent on various research and analytical services.

Esri’s maps can easily tell the income level of people in any particular location that can give The Wendy’s Co. (NASDAQ:WEN) a fair idea of the locations that its clients would like to visit. It saves a lot of money, efforts and provides fruitful results to the company.

Published by Benjamin Roussey

Benjamin Roussey is from Sacramento, California. He has two master’s degrees and served four years in the U.S. Navy. His bachelor’s degree is from CSUS (1999) where he was on a baseball pitching scholarship. His second master’s degree is an MBA in Global Management from the University of Phoenix (2006). He has worked for small businesses, public agencies, and large corporations. He has lived in Korea and Saudi Arabia where he was an ESL instructor. Benjamin spends his time in between Northern California and Cabo San Lucas, Mexico, committing himself to his craft of freelance and website writing. http://www.facebook.com/ben.rouss