Boston, MA 07/09/2013 (wallstreetpr) – The recent highly ambitious video game of The Walt Disney Company (NYSE:DIS) is to hit the markets on August 18, 2013, but before this launch, the company has planned for a multi-city “Summer of Endless Fun” tour in an attempt to showcase the most ambitious game of the year to be launched shortly. The game will be a cross country road trip planned by The Walt Disney Company (NYSE:DIS) to provide the players with an exclusive experience before it is launched in the markets.
The cross country tour will travel across the various regions of the country and the players will get a chance to play the innovative game – the Disney Infinity. The Summer of Endless Fun tour will be stopping at various parts of the country such as Boston, Chicago, San Diego, Richmond and Detroit and will finally end up in weekend activities before the launch of the game.
With the launch of a brand new innovative video game of The Walt Disney Company (NYSE:DIS) within a month, the shares of the company are continuously soaring to their 52-week high level at $67.89 per share. The stock is currently trading at 1.03 percent higher than the previous closing price and is moving in the range of $64.16 to $64.75 per share on Monday. The average trading volume for The Walt Disney Company (NYSE:DIS) is at 7.74 million shares per day. As for the equity ownership structure, institutional investors hold 65 percent of its total equity capital.
The upcoming launch of the Disney Infinity is stirring strong optimism for the investors, who are focusing their attention on this entertainment company. The Walt Disney Company (NYSE:DIS) reported strong returns in the recent past, recording positive gains during the last few trading sessions.
