Boston, MA 08/12/2014 (wallstreetpr) – One of the largest household product companies of USA, The Procter & Gamble Company (NYSE:PG) has decided to clean its warehouse. For the same cause, the company would be discontinuing at least 90 of those brands that users don’t prefer. A lot of space is occupied by the goods that are not in trend these days; hence, PG is trying to create extra space for other goods.
No Details By Company:
Consumers are not happy with the news that PG will stop selling around 90 brands, but still the available brands with Procter & Gamble Company (NYSE:PG) are more than 80. In any means, 80 is not a small number in any condition. So far the company has not provided details of those 90 brands which will be discontinued in sometime. There are various rumors in the market; one such rumor is that PG will sell those 90 discontinued brands to other market leaders to finish the available stock as soon as possible.
Market Response:
There are two sides of the response that company has received. As soon as Procter & Gamble Company (NYSE:PG) announced the decision of discontinuation of 90 well-known brands, the stock market responded positively. Shared of the company shot up by three points. Although stock market has responded positively, but still the company is not able to predict the response of consumers. Unless PG gives an acceptable explanation, it cannot expect a positive reply from consumers.
One of the spokesmen of Procter & Gamble Company (NYSE:PG) said, “Our decision of discontinuing half of our brands is to ensure that we can focus on the other half and serve our consumers to the best of our efforts.” The company calls it a practical decision and hopes that consumers will understand its motive. Things are looking forward to going into PG’s favor, but the company should use it as an opportunity to cut-into its rivals’ well-established brand confidence.
