Boston, MA 09/29/2014 (wallstreetpr) – Beverage company, The Coca-Cola Company (NYSE:KO) disclosed that Taylor Swift, winner of a seven GRAMMY awards, would join the company’s Diet Coke campaign of “Get A Taste”. She would be starring in a new commercial of Diet Coke from the next month onwards. The company hopes to get the popularity of Taylor to transform into their business gains through a solid commercial campaign of Diet Coke.
New Campaign
According to The Coca-Cola Company (NYSE:KO)’s statement, Taylor was a famous personality and she has joined a new shining spotlight of the greatness of Diet Coke taste and the impact to make any moment brighter.
The Coke Cola Company said that its new campaign of ‘Get A Taste’ enjoys fans’ steadfast love for the Die Coke taste and presents a query as to what if life tasted similar to Diet Coke? The Coca-Cola Company (NYSE:KO)’s integrated campaign exhibits the delicious, unique taste of Diet Coke by taking fans away from the regular moments to make them a bit bubblier, brighters, and more enjoyable similar to a Diet Coke.
New Album To Fan
Taylor would promote Diet Coke as part of the campaign to ‘Get A Taste’ of the world they like. The commercial featuring Taylor would kick-start in mid-October. The Coca-Cola Company (NYSE:KO) indicated that it would offer fans an exclusive taste of her new album, 1989, during the commercial spot.
The album was a highly anticipated one and the unreleased clip could not have been heard anywhere, the Coca-Cola company pointed out and added that it was only a beginning of Taylor’s collaborations with its Die Coke brand.
In the entire month of October, Taylor would award fans of Diet Coke a behind-the-scenes look during the current ‘Get A Taste’ campaign through social and digital media exclusives. The Coca-Cola Company (NYSE:KO) indicated that it would also establish fan excite for the new album ahead of its release in stores on October 27. The album is currently available for pre-buy.
