Boston, MA 05/20/2014 (wallstreetpr) – The Coca-Cola Company (NYSE:KO), in May 2014, revealed that the secret formula of Coke can be found in the application called Black Book. The revelation was done at IBM Smarter Commerce Global Summit 2014 conference in Tampa. The Black Book app explains how a company can run its juice business across the world. Coca-Cola is the #1 juice-maker across the world and its brands like Minute Maid are doing successful business globally.
Functioning of the Black Book App
The Vice-President, Business Acceleration, The Coca-Cola Company (NYSE:KO), Doug Bippert explained that the application Black Book is primarily Java-based and is created with Revenue Analytics’ help. Revenue Analytics is the firm which did a combo of various variables in creating a formula for steps to be taken in synchronization of global juice operations of Coca-Cola. The variables combined by Revenue Analytics were customer demand, trucking, shipping, orange-squeezing, every juice brand’s taste as well as agricultural fruit production. The application helps by explaining the right approach of a certain quantity of juice, mainly the orange juice.
Explanation from the Vice-President, Business Acceleration, The Coca-Cola Company
Doug Bippert explained that any juice needed a particular agricultural supply chain. He also explained that in comparison to the juice, preparation of soft drinks such as Coke was very simple. He also explained that nature was a perfect source of various qualities as well as quantities of juices all round the year. However, research depicts that the consumers in the market picked a brand for its orange juice. But the main thing was that what mattered at the end of the day was quality.
The Coca-Cola Company (NYSE:KO), he explained, picked the oranges through the scientific analysis. The Black Book, he explained, is something that can explain contract buying as well as production decisions depending upon the demand forecast for optimizing the supply-chain interactions.
