Boston, MA 09/16/2014 (wallstreetpr) – Beverage company, The Coca-Cola Company (NYSE:KO) has acceded to customers’ demand for reintroduction of Surge, a citrus-flavored Mountain Dew, and the brand has reappeared in limited quantity on Monday. As a result, the product has come back to the market after 12 years of gap thus bringing back the memories of 1990s.
Availability
There were 128,000 members of ‘Surge Movement’ in the Facebook Inc (NASDAQ:FB) Fan site clamoring for its return and they have even put a billboard in Atlanta, Bloomberg reported. The result was that the product became available in Amazon.com, Inc. (NASDAQ:AMZN) from Monday. The company too came forward to provide an account for the drink in Twitter Inc (NYSE:TWTR) so that its supporters can follow the Surge journey.
As the news spread, loyalists wanted the readers to buy and also spread the word. The movement said that it was not the end of the road without elaborating further.
Though the company’s spokesperson refused to spell out as the quantity that it has produced in the initial stages, its official in North America termed the recent developments as a great learning experience and inspirational opportunities for its fans.
Pricing
Surge soda would be sold in a pack of 12 with 16-ounce cans for $14. The Coca-Cola Company (NYSE:KO) has indicated that it would extend the brand to other retails also depending upon the reaction of consumers. It also said that it would also add its campaign once it gets a favorable reaction.
Will It Help?
The company has been struggling to maintain its forte for decades in the face of some tough competition from PepsiCo, Inc. (NYSE:PEP). The Coca-Cola Company (NYSE:KO) had launched its Surge brand in 1996, and the last of its cans and bottles were supplied to the retailers in 2001. A movement for bringing back Surge was initiated just ahead of Christmas in 2011 and the members shared a commercial of a 1997.
Though the company has brought back the brand in deference to the wishes of its fans, it remains to be seen whether it can not only bring back the nostalgia of 1990s but also extend it beyond to stay in the marketplace.
