Boston, MA 12/27/2013 (wallstreetpr) – Tesla Motors Inc (NASDAQ:TSLA) is the company whose flagship all-electric car Model S has caught fire three times within a period of about six weeks. However, thankfully, these mishaps did not result in any serious injuries or deaths of either the drivers or the passengers. Infact, the drivers who have been involved in the accidents with the car are actually very much impressed by the car.
So, does it mean that fire is the best way to discover the safety qualities of Tesla Motors Inc (NASDAQ:TSLA)’s cars? It could be true. It may be noted here that the company’s 5-Star safety rating has been reaffirmed by the National Highway Traffic Safety Administration (NHTSA). This is despite the ongoing investigations into the safety issues around Model S.
New market ammunition
Tesla Motors Inc (NASDAQ:TSLA) do not intend to market itself as the safest car on the road. Presenting itself as an environmentally friendly carmaker and one which requires little cost to maintain seems to be the main marketing frontiers that Tesla Motors Inc (NASDAQ:TSLA) wanted to exploit. In fact, this can be seen in the clean credits that buyers of the car enjoy in the U.S. and Europe.
But now, it seems touting Tesla Motors Inc (NASDAQ:TSLA) as the safest car with five times lower risk than gasoline cars is the new ammunition that the company has acquired.
While the three fires recorded in Model S had a lot of reputation damage to the company, the fires have also offered a wonderful opportunity for Tesla Motors Inc (NASDAQ:TSLA) to win over the mass market given that investigations so far have absolved it from blame.
Market expansion
Tesla Motors Inc (NASDAQ:TSLA) has stated that it expects to cover more states in the U.S. to ensure better penetration of the market. The company also plans to enter Europe with strong backing of the German Federal Motor Transport Authority, which recently issued a clean bill of health in the company’s safety scale.
