Boston, MA 06/04/2014 (wallstreetpr) – Tesla Motors Inc (NASDAQ:TSLA) stocks seem to be coming first in the bull race. As of now, the stock prices are not showing any signs of a significant pullback. The company, which deals in electric cars, sells highly priced models. To change the high price tag from its brand, it has new plans to aim mass market. It has plans to bring an affordable model of the electric car in 2015. Currently, the cheapest car sold by the company is the Model S, priced at $70,000 in the US.
Affordable for company, expensive for masses
Tesla Motors Inc (NASDAQ:TSLA) is keen to attract larger consumers who are still not impressed by its high priced cars. The idea is to launch an affordable high-end electric car for a new target customers. However, the definition of affordable is different for Tesla. For Tesla, the affordable car means the vehicle sold in the range of $40,000. The company needs to reconsider its definition of affordable as $40,000 is still a higher price over the average car price sold in the US. For the other countries like UK, prices go much higher as the price of the car includes the local taxes.
The significance of Models name S-E-X
Till this time, Tesla Motors Inc (NASDAQ:TSLA) is having a good time in the industry. It is enjoying the names of it electric car models. The model S just signifies the start of its electric car range. The next model E is aimed for all the people. E signifies everyman’s car. And the last one model X can signify the crossover the other competitor brands. The company is enjoying the success in the form of its stock price and the form of the talks related with its car names. However, the company has every plan to change the name of its upcoming model.
