Boston, MA 09/11/2014 (wallstreetpr) – T-Mobile US Inc (NYSE:TMUS) announced that it had added 2.7 million customers in the month of August. It is a new record for T-Mobile as it is the largest addition of monthly subscribers in its history. T-Mobile has focused on aggressive promotional activities in the past year and a half. Finally, it has managed to turn around the years of subscriber’s losses by posting record additions in a single month.
The announcements
T-Mobile announced that it would make changes in its phones so that customers can get a better connection of Wi-Fi networks especially where its network is not present. T-Mobile’s network is found mainly around urban areas and, therefore, a small change can attract more subscribers to T-Mobile US Inc (NYSE:TMUS). It’s competitors Verizon Communications Inc. (NYSE:VZ), as well as AT&T Inc. (NYSE:T), are a step ahead in terms of network. The two companies’ network is stretched almost across the country. T-Mobile has also given flexibility to subscribers to trade in their old devices for new phones that are enabled with premium Wi-Fi connectivity. It can be exchanged when they opt for its early upgrade program.
Following trend
Going ahead, it also announced of a free personal CellSpot point where customers can notify whenever they don’t find coverage in any region. The announcement is more of an update followup as Apple Inc. (NASDAQ:AAPL) will also release a new iPhone programme technology that will allow devices to shift automatically between carrier and Wi-Fi networks. The announcement coming from Apple paved the way for T-Mobile US Inc (NYSE:TMUS) for implementing new development in its devices.
The future ahead
With the key announcements, T-Mobile wants to catch up with its competitors in terms of subscribers. The carrier company also announced that it customers can use the feature of making free calls internationally. T-Mobile US Inc (NYSE:TMUS) has made crystal clear that is ready to match any innovative deal in the industry.
