Boston, MA 09/23/2014 (wallstreetpr) – Starbucks Corporation (NASDAQ:SBUX) is taking selection of it’s beverage offerings to another new level after it emerged it was testing a latte that has a savory toasty malty taste. Tests are already being carried out on the new product in stores around Ohio and Florida.
No Alcohol or Beer
Starbucks Corporation (NASDAQ:SBUX) is mostly known for its coffee offerings with few stores notably known for selling beer. Many people are already saying that the new drink tastes more of a beer than coffee. Made of espresso and topped with whipped cream, the purported drink comes with a stout flavored sauce and dark caramel drizzle.
The new drink is beer-free without any alcohol content and continues to gather mixed reaction with some falling in love with it while others stating it tastes like taking Guinness in the morning. Starbucks Corporation (NASDAQ:SBUX) claims that the beer taste is actually roasted malt flavor reiterating that the drink is beer-free. In a statement, Starbucks claims that it always tests new products from time to time as it tries to cater for the needs of different people in terms of taste and flavor.
Expert Analysis
The latest flavor does not come as a surprise to people who have already drunk beer or wine in some of the company’s stores across the country. A restaurant guru, on the other hand, thinks that Starbucks Corporation(NASDAQ:SBUX) is trying to bridge the gap between the morning and evening crowds in terms of beverage offering with a unique taste.
Starbucks Corporation(NASDAQ:SBUX) is in away trying to tap into the fast growing craft-beer movement that is mostly made of craft beer fans always at hand to try new things in the industry with different tastes. It is still unclear as to whether the new beverage will be launched in all Starbucks stores across the country as tests.
