Boston, MA 09/03/2014 (wallstreetpr) – As Sprint Corporation (NYSE:S) tries to come out of the havoc created by its T-Mobile US Inc (NYSE:TMUS) deal, it is struggling every day by slashing the costs of its services. The pay-as-you-go service of company will soon see cost cutting, while at the same time double the data benefit to customers. This appears to be “retain-my-customers” act by Sprint, which is trying to compete in the high tide of price battle; especially with its rival T-Mobile.
New and Exciting Plans for Customers Underway
Tomorrow onward, Sprint Corporation (NYSE:S) will be offering all-new and really interesting prepaid plans especially meant to Boost Mobile customers. This plan will come with 1 GB data, unlimited text messaging and calling, all at a price of just $35 per month. This promotional offer will end on November 3, 2014. It must be noted that it is even less than its competitors’’ lower plans, viz. 1 GB data at $40 with T-Mobile US Inc (NYSE:TMUS) and 500 MB monthly plan of prepaid business of AT&T Inc. (NYSE:T).
Sharpening Competitive Edge
This is the third consecutive price slash plan offered by Sprint Corporation (NYSE:S), after it introduced two plans in August 2014. The move shows clearly how Sprint’s new CEO, Marcelo Claure is sharpening the carrier’s competitive edge to revoke 7-year long doom of customer loss. Kansas-based Sprint had earlier slashed its monthly subscriber plan while also doubled the data amount for its shared package. Both these initiatives can be seen as an act to curtail T-Mobile US Inc (NYSE:TMUS) from magnetising Sprint’s customers furthermore.
Marcelo Claure who succeeds Dan Hesse, the former CEO of Sprint Corporation (NYSE:S), took over the charge on August 11, 2014, after the company abandoned the merger deal with T-Mobile US Inc (NYSE:TMUS). Claure has even notified the company’s employees that Sprint shall keep its target fixed on cost cutting while also competing “aggressively” in order to generate a good customer base.
