Boston, MA 09/10/2014 (wallstreetpr) – Southwest Airlines Co (NYSE:LUV) seems to be getting everything right both on the remodeling of its logo to the business part of operations. According to Associated Press, the airline achieved its best month for August, compared to last year seen by 5-6% increase in total revenue for the period.
Traffic Increases
The increase in revenue for the month came at the back of an increase of 4.9% in total traffic as capacity also dropped by 0.2%. In terms of Traffic during the month Southwest came on top when compared to Delta Airlines, Inc. (NYSE:DAL) and American Airlines Group Inc. (NASDAQ:AAL) that were affected by a decline in traffic of people travelling across the Atlantic. It is worth noting that Southwest Airlines Co (NYSE:LUV) is one of the few airlines that does not fly to Europe.
The airlines registered fewer empty seats for the month as its carrying capacity shrunk by 0.2% allowing the company to achieve an 85.5% full-flight capacity compared to 81.3% that was reported a year ago same period. The airline has also carried out a remodeling of its design adding to the number of changes that the company is expected to initialize this year.
New Logo
Old is gold, seen by the fact that Southwest airlines has gone back to its old roots and unveiled a new vintage heart logo that is more colorful with a unique modern design. The airline reiterates that the new logo is dedicated to the company’s hardworking workforce. The design changes will see the brand name Delta Airlines, Inc. (NYSE:DAL) being moved from the tail of the airplanes to the middle where it is visible.
The latest design changes are the first one, since 2001 when Southwest Airlines added canyon blue color to commemorate its 30th birthday. Southwest Airlines Co (NYSE:LUV) also reports that plans are underway to repaint up to 60 airplanes by the end of the year with six new addition for every month. Southwest Airlines Co (NYSE:LUV) has also announced that it will start non-stop services to and fro, the Dallas Love Field as restrictions from the field are expected to be’ lifted next month.
