Boston, MA 07/22/2014 (wallstreetpr) – SouFun Holdings Ltd (NYSE:SFUN) announced the five-year direction plan along with an introduction of the new website. The Company is a Chinese leading internet portal in the real estate segment and operates through three platforms that include Internet and Mobile; home furnishing Transaction and Internet Financing Platform.
Five-year direction plan
The Company upgraded the technology infrastructure by launching new website (Fang.com) and additional mobile app to support a five-year plan. The new website designs to make easy access for Chinese users to search, buy, sell, rent, home furnishing and financial assistance.
The latest technology strengthens the mobile app and also enhances the transaction and internet financing. The new domain name Fang.com will give a unique platform for the users, clients and members for their home-related services.
Growing real estate market
Most of the advertisers in the real estate sector in China depend on the traditional platform such as print media (newspapers, magazines and outdoor advertising). The online marketing services in the sector is growing as the advertisers now prefer online platform so to target large customers as most of the users are now using the mobile devices. Therefore, the internet and mobile platform is one of the suitable media for listing, marketing and e-commerce.
Leading internet portal for real estate
SouFun provides marketing, listing, e-commerce, and other value-added services including home furnishing for the growing real estate business in China. Currently, SouFun Holdings Ltd (NYSE:SFUN)’s database contains information related to the real estate sector for more than 300 cities on China.
So, to take the advantage over its leading position, SouFun continues to focus on investing new plan to include technology to enhance its products and services to attract Chinese users. SouFun Holdings Ltd (NYSE:SFUN) plans to provide a single platform from property related transaction including financial services and will address the increasing needs of customers in the real estate market.
