Boston, MA 12/25/2013 (wallstreetpr) – So far this month, Facebook Inc (NASDAQ:FB) is one of the best performers, up by 23 percent. Year-to-date, the stock is up more than 118 percent. These are surprise figures considering that the stock remained suppressed after its troubled launch on NASDAQ last year.
For a very long time people thought that it would take several years before the stock rebounds having troughed at $17.78 in September last year. But, critics were proved wrong and the stock is moving up leaving more people baffled as it wraps up the year.
The latest major development in the company is its addition to the S&P 500, not a mean feat. And, on its second trading in this closely watched index, the stock registered a new high on Tuesday, Dec. 24, at $58.58 per share. Generally, the inclusion of Facebook Inc (NASDAQ:FB) in this benchmarking index was always going to bring it some clout, but nobody expected it by overnight.
Platform improvement
Just the same way Facebook Inc (NASDAQ:FB) has returned impressive value for investors this year, it has also impressed the user and advertiser community. For the users, the company has made several platform adjustments in its efforts to improve user experience, and this has undoubtedly achieved something remarkable as its user-count has increased significantly this year, now standing at 1.2 billion of active users.
And, for the advertisers, the company is ensuring that they get the value for the dollar. The latest in this value-addition is the roll out of video ad this month which makes it easy for brands to grab the attention of potential customers on Facebook more effectively.
For the future
Internet business is very dynamic and Facebook Inc (NASDAQ:FB), just like its peers Google Inc (NASDAQ:GOOG), Microsoft Corp (NASDAQ:MSFT) and Amazon.com Inc (NASDAQ:AMZN), is making all possible efforts to secure its future. The company is entering into more deals with telecoms operators, more so in developing markets, to bring more people to the network. The latest such deal is with the T-Mobile US Inc (NYSE:TMUS). Moreover, the company is investing heavily in Internet infrastructure to ensure that it has full control of its future, Internet cost and bandwidth quality.
