Boston, MA 04/07/2014 (wallstreetpr) – Sirius XM Holdings Inc. (NASDAQ:SIRI), the New York based satellite radio service is now going to face a bumpy road ahead. The company from its inception has been a pioneer in this segment, but now due to the advent of its competitors in the market they are getting a bit of trouble in smooth running.
Challenges have to face by Sirius (NASDAQ:SIRI)
Being the pioneer in its segment the company always managed to gain good returns for the market and maintains a healthy ROI. But now due to the advent of some big giants in the market the company has facing problems, the companies like Apple Inc. (NASDAQ:AAPL) after fetching the deal of national radio is now posing serious threat to their business and emerging out as one of the toughest and biggest competitor Sirius XM Holdings Inc. (NASDAQ:SIRI) has faced till date. Apple Inc NASDAQ:APPL) introduction of car play in last march making the condition worse for the company to keep the market share and sustain in the market.
Other threats
Another US based company Spotify is now getting stronger to challenge the satellite radio giant. They are now planning for an IPO issue and it is assumed that after the IPO Spotify Will going to get more edge to challenge Sirius and can make the situation much worse for them.
Counter measures by Sirius (NASDAQ:SIRI)
Sirius XM Holdings Inc. (NASDAQ:SIRI) is now to making aggressive moves to bounce back again and answer the challenge thrown to him by Apple Inc. (NASDAQ:AAPL) and Sportfy. Sirius to keep the challenge at bay and getting out of this situation is now extending its array of services by offering extensive coverage of the NBA basketball league championship in 2014 and starting new programs with Annika Sorenstam for their SiriusXM PGA Tour Radio. Along with that they are now also offering services to Avis Car Rental with the preinstalled satellite radio. In the financial field to keep the company value intact they started to buy back the shares from their major stake holders Liberty Media.
