Boston, MA 08/12/2014 (wallstreetpr) – Sirius XM Holdings Inc. (NASDAQ:SIRI) on August 11, 2014 announced that it formed a collaboration with the global music superstar Pitbull in order to form a channel which would feature his own music at the international level along with his personal music selections.
Characteristics of New Channel
The new channel shall be presented as well as curated by Pitbulll himself and entrepreneur. The channel will also feature music arising from various genres; which would play exclusively for Sirius XM Holdings Inc. (NASDAQ:SIRI) listeners.
The anchor of the new channel will be Pitbull only. Also, the new channel shall be impregnated with his music, ranging from early Miami days to meteoric rise and from his rising international recognition to present-day tracks. Along with these features, Pitbull will also share, on the channel, the music from his fellow musicians’ albums or movies.
The channel will make a debut in the year 2015.
Statement from the President and Chief Content officer of SiriusXM
The president and chief content officer of Sirius XM, Scott Greenstein, in this context said that the company was thrilled to have Pitbull in creating and developing new music channel with the reach towards mass audience. He added that Pitbull is the internationally-acclaimed artist and his energy and excitement will be added in the channel as well.
What Pitbull has to Say?
In his collaboration with Sirius XM Holdings Inc. (NASDAQ:SIRI), Pitbull said that joining the radio channel is an opportunity to be connected with the fans in a more personal way. He added that, he would get a chance to play those tracks which he grew up listening to or were fun while making.
SiriusXM’s Channel Creation with Prominent and Iconic Artists
The channel featuring specifically Pitbull is yet another example of Sirius XM Holdings Inc. (NASDAQ:SIRI)’ strategy, in which, it features prominent and renowned artists to attract more listeners.
