Boston, MA 03/13/2014 (wallstreetpr) – Sequential Brands Group Inc (NASDAQ:SQBG) is best known as designer, marketer and provider of branded apparels as well as apparel accessories. The company can be seen pulling out all stops to increase sales and improve bottom line figures. In this manner, the company is expanding its market, product line, acquiring talents and trimming expenses. All of which together should result in maximum value for shareholders.
Shares of Sequential Brands Group Inc (NASDAQ:SQBG) were last seen up 2.61 percent to $7.08. The relatively high volume Wednesday session saw investors catching the stock in the price range of $6.80 to $7.10, thus, setting a new one-year price high of $7.10. The shares have been changing hands between $4.55 and $7.10 in the past 12 months.
The gain in the shares of Sequential Brands Group Inc (NASDAQ:SQBG) is just manifestation of ongoing efforts to turn the business into what it deserves to be. The management is out to get its hands in expanding the current markets and increasing their line of products.
At the same time, the management has a keen eye on costs and expenses and the game-plan is to adopt a more disciplined expenses management. Then also, hiring of talents that can take the company’s sales to the next level is one of the things which rank high on the priority list this year.
Veteran to head marketing activities
Sequential Brands Group Inc (NASDAQ:SQBG) has tapped Jameel Spencer, a top-rated brand strategies to head its marketing initiatives. As Chief marketing officer, Mr. Spencer will report directly to chief executive Yehuda Shmidman.
Mr. Spencers’ new role as CMO puts him in the position to develop and lead the company’s entire global marketing activities, especially for consumer brands Ellen Tracy (R), The Franklin Mint (R), Caribbean Joe (R) and DVS (R) among others. And the new CMO has promised to put his experiences as marketing guru to help Sequential Brands Group Inc (NASDAQ:SQBG) attain its dream and commitment to shareholders.
Bottom line
Sequential Brands Group Inc (NASDAQ:SQBG) is clearly executing well. The fact that management is out to take sales to the next level by hiring a top brand strategist goes a long way to justify the intent.
