Boston, MA 02/10/2014 (wallstreetpr) – Groupon Inc (NASDAQ:GRPN) is making every effort to broaden its market. On Monday, the company launched its 1st self-serve platform via Grouponworks.com. This will enable small businesses to develop their own deals. It has been very appropriately named the Deal Builder and will be accessible round the clock. It is an extremely convenient medium for businesses to set up the deals that are very much like the conventional Groupons and they can offer incentives and 50% discounts if they choose to.
Historical Model
Traditionally, Groupon Inc (NASDAQ:GRPN) has followed an outbound-sales model. The company’s sales representatives used to reach out to various merchants, gauge where their interests lay in terms of working with the company said Groupon Inc (NASDAQ:GRPN)’s VP of product development, Dan Roarty. He also said that despite this proactive approach, the company was not able to interact with some businesses for different reasons. In some cases, the merchants were located in places that were far removed from the focus areas of the representatives. In other cases, the businesses operated in segments that did not attract enough of busine ss via email.
Small Scale
Apart from this, some businesses were also 1 or 2 person operations and they could not manage the scale of an email campaign. Now, merchants can use the new Deal Builder tool and set their own preferences. They can fill all the basic information, choose the right structure as per their requirement and then set up appropriate discounts for their individual business. Once they have completed this procedure they are able to get a preview of the product and then they sign an e-contract, wait till the deal goes live post the short review process. A real person checks every deal that goes online and the quality of all the merchants is checked to ensure that they are legitimate said Roarty.
