Fans from around the globe have descended on the United States for the FIFA World Cup, and few fanbases have made as much noise — literally and figuratively — as those supporting Scotland.
Even before the tournament got underway, the Tartan Army was stealing headlines by drinking an entire aircraft dry, and that continued as they cheered on their team at a World Cup for the first time in 28 years.
In Boston, where the team took on Haiti for their World Cup opener, bars were running out of beer thanks to the kilt-wearing soccer fans.
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As you saw, one of the beers that was first to go was Tennent’s Lager, the most popular beer in Scotland.
Of course, we don’t have as much of it stateside (though they’ve kind of got me wanting to track it down and try it), so the company is sending in reinforcements.
“The demand for Tennent’s in the US has been unprecedented and our teams are working round the clock to make sure pubs are restocked as quickly as possible,” Senior Brand Manager Hazel Alexander said in a press release. “We’ve been planning for this since December and made sure we had plenty of Tennent’s in the US before the big World Cup kick-off, so we’re confident that supplies will continue to meet the demand.”
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Previously, the beer had only been sold at one Boston-area pub, but that number is up to 76 for the World Cup.
Scotland won its first match against Haiti 1-0 in Boston, which is the same city where they’ll take on Morocco on Friday.
After that, they’ll head down to Miami to take on Brazil, and Tennent’s says that they will be stocking establishments in South Florida.
That win over Haiti, and the draw between Brazil and Morocco, has Scotland sitting atop a very tough Group C.
