Boston, MA 10/21/2013 (wallstreetpr) – World’s 5th largest Automotive Company seems to be getting comfortable in the Chinese territory. Detroit headquartered Ford Motor Company (NYSE:F) has seen its sales coming from Chinese market rise to unprecedented levels.
Since start of 2013, Ford has sold more than 650,000 units in China. This is more than 50% rise from what was achieved in first nine months of 2012. Even monthly figures tell the same story. Sale for September stood at 96,000 plus and were up 60% year on year. Though one of the reasons for this rise can be attributed to higher demand for its newly launched models like Mondeo in China, it is also true that Ford has given China the priority which it deserves. Company’s China CEO and Chairman, John Lawler has said that “Ford’s strong sales demonstrate our continued progress on our aggressive China growth strategy.” It becomes clear from his statements that by refreshing its offerings in China to suit local need, supported by an expansion in network of dealers, company has been able to deliver products and services which are gaining acceptance in Chinese markets. Company is also ramping up its production and strengthening its team to counter a surprise surge in demand for company’s vehicles.
And as if its great going as a solo entity was not enough, company’s joint venture, namely China Changan Ford Automobile has also been coming up with strong numbers and increased sales. The Joint Venture is also growing at rates in excess of 60% on year on year basis.
China seems to be one of the major markets in Ford’s long term vision of regaining its los glories of yesteryears. And if analysts are to be believed, then before end of 2015, Ford would be producing more vehicles in Asia than in its home ground America. And China would have a large share in this Asian production numbers.
