Boston, MA 06/03/2014 (wallstreetpr) – HIMX Technologies, Inc. (ADR) (NASDAQ:HIMX) is too much active in designing, developing and marketing of semiconductors which are too crucial components of flat panel displays. HIMX basically deals in display drivers which are used in large-sized thin film transistor-liquid crystal display (TF-LCD) panels. These panels form a major component in desktop monitors, notebook computers and televisions.
Further, the company also deals in display drivers for small and medium-sized TFT-LCD panels. These drivers are basically employed in personal computers (PCs), netbook computers, digital cameras, mobile gaming devices, portable digital versatile disc (DVD) players, digital photo frame and car navigation displays. Along with this, HIMX Technologies, Inc. (ADR) (NASDAQ:HIMX) also brings to the audience its display drivers which use OLED technology and LTPS technology. To acquire numerous other on-driver products, the company has joined hands with many camera module manufacturers, optical engine manufacturers, and television system manufacturers.
These products and technologies are too much in demand, and it should be an easy time for the company dealing in all these products.
But then why HIMX is seeing a decline in its share value?
It is just because of the rumors in the market that the company is about to lose Google Glass as its client which has a 6.3% stake in HIMX Technologies, Inc. (ADR) (NASDAQ:HIMX). Rosenblatt Securities reported that Google has gone onto testing a Samsung OLED microdisplay chipset to use in its Google Glass and OLED-Info.com reports that Google is a bit disappointed with the performance of Glass’ LCoS microdisplay and “wants to upgrade to an OLED.” The site also mentions that Google perhaps will go for a French startup MicroOLED’s products rather than Samsung.
HIMX’s Response
With all these rumors scattered here and there on the net, HIMX Technologies, Inc. (ADR) (NASDAQ:HIMX) is facing a tough time to maintain its share value reputation and toppled over a week ago. What further adds to its declining position is that the company is not responding to these rumors well and just made some statements saying that its LCOS microdisplay business is doing well, and it will continue to work with multiple customers, including well-known brands. Further, it added that according to the management, the LCOS microdisplay business still remains the most exciting and significant long-term growth area for HIMX.
