Boston, MA 11/27/2013 (wallstreetpr) – Rite Aid Corporation (NYSE:RAD) is looking to cash in big in the holiday shopping spree and the company is doing this creatively. It is extending its store operating hours to run from 8 a.m. to 5 p.m. nationwide. Shoppers have access to the stores more than 6,600 locations which will be observing these special operation hours through the Black Friday as festive shopping officially starts. The store is promising shelve upgrades which include what customers have been used to exclusive from its nationwide locations plus surprises for this year. The also the company is making great price tweaks to speak the language which most pockets understand.
As if that is not enough, Rite Aid Corporation (NYSE:RAD) has also announced great offers and discounts on its various products. Well, that is what the company is telling shoppers, what about the investors? Investors are after value and that value is obtainable from revenue growth and reduction on operating expenses. And one sure thing is that holiday season is going to seen shoppers traffic increase in the stores and this would definitely take up sales and thus revenue.
However, even with high revenue, investors may not have anything to celebrate at the end of the festive season of high shopping activities if operating expenses are not balanced so that they come lower by more than half of the revenue generated. Cost reduction is an important commitment to investors but it is any easily attained as said. Rite Aid Corporation (NYSE:RAD) has made progress in keeping the operating at low cost levels. In to ensure that profits come up strongly, the company has been expanding revenue collection while maintain the operating cost, a strategy that has resulted in better than expected quarter results in recent times.
There is a huge dollar to be pursued by retailers on the Black Friday weekend as National Retail Federation (NRF) projects the number of retail shoppers for the weekend to exceed 140 million. This means that Rite Aid Corporation (NYSE:RAD) has an opportunity to make a kill for its investors.
