Boston, MA 05/21/2013 (wallstreetpr) – Monday’s trading session saw Rite Aid Corporation (NYSE:RAD) climbing up by 0.36%. It closed at a price of $2.80 which reached an intraday high of $3.04 before heading down to close at $2.75 per share. The average volume of 26.92 million was measured over a 30-day period.
RAD is embarking on a multifaceted digital campaign. One that is set to celebrate one of the hottest trends in the beauty industry – nail art. The company’s “Nail Extravaganza” which is now in its second year, revolves around a two-round contest, “Search for the Rite Aid Nail Enthusiast”. This is meant to give beauty aces and amateurs a chance to win 20 prizes in various categories by submitting nail designs on the website, www.riteaidnails.com. The first round of the contest is currently in progress and will be on right through to 24 May. The 2013 campaign has some new website features that visitors can enjoy. These are the interactive Color Studio that has exclusive product coupons on offer, searchable-database of submission photos and a library of trend videos. All of these are updated real-time.
Rite Aid Corporation (NYSE:RAD) is a retail drugstore chain in the U.S. As of 3 March 2012, it operated drugstores in 31 different states spread across the country as well as in the District of Columbia. As of 3 March 2012, RAD operated 4,667 stores.
