Boston, MA 04/29/2014 (wallstreetpr) – The $1.6 billion cosmetics giant Revlon Inc (NYSE:REV) plans to release its Q12014 on April 30. The earnings release is coming when the company is seeking to enhance revenue generation in Europe. The company is also working to strengthen its bottom line with continued disciplined costs and expenses management.
However, the upcoming earnings should provide insight into how fiscal 2014 is unfolding for the provider of beauty products as continues to face mounting competition.
Seeking out models to market the company
Revlon Inc (NYSE:REV) faces intense competition in the cosmetics industry at a time when sales are not growing as fast as expected while competition is impacting margins. The company announced plans to enroll Ireland models into its advertisement campaigns in Europe. The models to be selected from this year’s Miss Ireland models will feature in the company’s advertising campaigns on billboards and print media across Europe.
Revlon’s Europe advertisement campaigns will run between 2014 and 2015 during which the company expects to awaken awareness about its various beauty products.
Why Ireland?
According to Luca Hickey, the CEO of Revlon Ireland, after careful assessment, it dawned on the company that Irish models were best suited to get the advertisement message out there.
Revlon Inc (NYSE:REV) already boasts a group of beauties that are promoting its brands in various ways. Turning to models is a strategy that the company expects will be able to perfectly communicate its brand values and glamour.
Addressing market challenges
Revlon Inc (NYSE:REV) enjoys a positive reputation in the beauty stage. However, the company must up its game to stay ahead of the competition. The entry of many players in the beauty market has not only impacted the company’s revenue in recent times, but also chopped profit margins as competitors open price wars to win customers to their products.
Increased advertisements and strategic partnerships should help the company to expand its product portfolios and gain market share.
