Boston, MA 07/17/2014 (wallstreetpr) – Effect On BlackBerry
BlackBerry Ltd (NASDAQ:BBRY) seems to be much affected by the deal between Apple Inc. (NASDAQ:AAPL) and International Business Machines Corporation (NYSE:IBM) which took place recently. The companies’ new pairing up is done to create business related apps that takes aim at BlackBerry’s market of corporate customers and adds an uncertainty to their smart phone market. Sources have been found saying that the newly tie-up, a combination of Apple’s user-friendly interface and IBM’s bigger database and analytics makes them a perfect competitor for BlackBerry.
Turnaround Steps By BlackBerry
Considering and setting up the focus again on enterprise customers and services is the only key for BlackBerry to turn market in their side. John Chen, Chief Executive Officer for BlackBerry has said that only this could save their company for achieving long-term growth and better profitable aspects.
Blackberry Introducing Its Own Personal Voice Assistant
Blackberry has launched its own personal voice assistant, unsurprisingly alike Siri and Cortana, personal voice assistants used in iOS and Windows devices respectively. Named as BlackBerry Assistant, it has features which will help to manage simple tasks such as alarms, answering questions, switching on phone’s flashlight, etc. Blackberry’s sudden release of this voice assistant and cross devices can be an answer to its enterprise rivals, even if they now have paired together.
Also BlackBerry is working on its turnaround plans to make a comeback in its collapsing market which was once a much stable corporate enterprise on its own. John Chen has been able to establish stability in the company and is expected the same from him in future as well.
A Warning Signal To BlackBerry
BlackBerry should understand that Apple’s deal with IBM is showing its (Apple’s) urge to enter into the corporate world. Also Apple in future might buy BlackBerry, seeing its collapse, to secure Apple’s place as a single leading corporate brand in the mobile market.
