Boston, MA 05/08/2014 (wallstreetpr) – QUALCOMM, Inc. (NASDAQ:QCOM) announced that it will establish Qualcomm Retail Solutions, Inc. as a standalone company. The new establishment will be known as Gimbal, Inc. As of now, it is an existing subsidiary of Qualcomm Technologies, Inc. The company has signed a definitive agreement with a third party investors to establish retail solution subsidiary. The company and QTI both will stay investors in the new establishment. The decision of the controlling interest of the business will lie with the third party investors.
Creating business and technology
There is a need to bridge the gap between the digital and physical world in the retail industry. The industry covers many different aspects as retailing, social networking and advertising. Gimbal, Inc. is an initiative in the same direction. It will offer new opportunities and enticing experiences to the user. It is created with a clear vision and company will make all the efforts to make it a successful independent entity.
Context aware proximity platform
QUALCOMM, Inc. (NASDAQ:QCOM) mentioned that Gimbal will act as a context aware proximity platform. It was first initiated in Qualcomm’s internal business to fulfill the vision of a digital sixth sense to life. Geofencing can have a new angle and support from Gimbal platform. It will act as a strong tool for brands and retailers in communicating well with the consumers. It has the potential to change the way the retail players communicate with the consumers. They will be more relevant and personalized than ever before. Qualcomm retail solutions have given the best efforts to make Gimbal as the best platform.
Third Party Investors
The third party investors that are a part of the new establishment include a mix of individual investors, strategic investors and the venture capital. The funding will be done through a new route including the additional funding from QTI.
