Boston, MA 05/07/2014 (wallstreetpr) – PetSmart, Inc. (NASDAQ:PETM) has teamed up with National Geographic resulting in original and unconventional pet products. The innovative National Geographic™ pet products are currently available in PETM stores in Canada, United States and Puerto Rico. Visit www.PetSmart.com/NatGeo for online shopping. Currently, the products deal with fish, reptiles and other small pets. More products are expected to be launched in the latter part of the year. The pets and pet parents are in a win-win situation as the products are based on extensive research of National Geographic in natural habitat and PETM’s pet expertise.
The innovative habitats and food provide a fresh perspective into the domain of specialty pets. PetSmart, Inc. (NASDAQ:PETM)’s pet Products provide deep insight into the natural habitats of pets or animals, their behaviors and diets, thus helping the pet parents to learn and care about the needs of specialty pets. The innovative products are in alignment with National Geographic’s quest to educate humans about the planet and its well-being. PETM is teaming up with Joel Sartore from National Geographic who has been contributing to National Geographic magazine for the past 20 years .He is an award-winning photographer and is expected to add value to the products. Sartore is known to seek the attention of the world with his awe inspiring photographs and the life altering documentaries on endangered species and landscapes.
Sartore looked extremely pleased with the latest development as he felt that the National Geographic products at PetSmart, Inc. (NASDAQ:PETM) stores will definitely increase the awareness among the people about the original natural habitat. Sartore developed an interest in the animal world as a kid and later started photographing and documenting for National Geographic. He said, “People will realize the potential and beauty present in all the species of the world. Every species affects the world in a positive way”. PetSmart (@PetSmart) hosted a Twitter chat on June 9 at 5 p.m. EDT, using #NatGeoPets with Sartore. Fans are expected to interact with him during this freewheeling chat and know about the amazing world of animals and his gala stories with National Geographic.
Steve Chattin, Vice President of Specialty Merchandising said” Pet Parents will be pleasantly surprised with the new National Geographic products. They will be interested to understand the actual world in the wild inhabited by the pets.” He exuded confidence that Pet Parents will connect deeply with their pets and care for their habitat at homes after understanding the natural world of these animals.
