Boston, MA 10/13/2014 (wallstreetpr) – According to reports, Nature’s Sunshine Prod. (NASDAQ:NATR) has made the announcement of new President for China and other new markets. As per the information, Paul Noack will take care of all the operations of NATR in China and other new locations as President. It is one of the leading natural health and wellness companies of the world and engaged in the direct sales and manufacturing of high-quality personal care and nutritional products.
Insights of the decision:
There is a huge competition going on the consumer product industry, and Nature’s Sunshine Prod. (NASDAQ:NATR) is well-aware of this fact. Main reason behind Noack’s recruitment as the president of company’s new businesses is nothing but his extensive experience in direct selling of consumer products. It’s the first time that NATR is targeting Chinese market; therefore, it needs someone who can lead it from the front and help it run operations among some of the best players of the industry. Nature’s Sunshine Prod. (NASDAQ:NATR) will initially look forward to enter into China through strategic alliance with one of the well-known players of domestic market named Shanghai Fosun Pharmaceutical (Group) Co., Ltd. Once it is done with the execution process in China, then it will look forward to expand in other emerging markets as well.
Background of Noack:
He worked with ViSalus, Inc. as President before joining Noack. It’s a known direct to consumer personal health products organization, which is known for offering cheap and good quality products. He was responsible for expanding ViSalus Inc. on the international level. While working with the company, he launched its operations in European markets successfully and established a hub to take care of all the marketing, sales and operational activities in Central and Western Europe. Not only did he expanded its operations, but also managed to break all the past records in Sales activities during his tenure. Management of Nature’s Sunshine Prod. (NASDAQ:NATR) thinks that Noack will be able to perform up to his capabilities and establish NATR in new markets effectively.
