Boston, MA 09/17/2014 (wallstreetpr) – Internet radio service provider, Pandora Media Inc (NYSE:P) disclosed that it would team up with Lexus dealers of Southern California to bring a free, four-part Pop-up concert series to connect artists with their fans.
Pop-Up Concert Series
The company said that its Pop-Up Concert Series, which would be powered by Pandora Media Inc (NYSE:P), included shows in Southern California with various headliners for every event, its statement indicated. This included Nico & Vinz, MAGIC! Kongos. The company would announce a fourth one at a later date. The concert series would also exhibit the new hard line style of the Lexus series of F SPORT.
The Internet radio company said that the objective of the Pop-Up concert series was to connect fans with their likes of the artists in a live setting. The company has an exceptional ability to resolve the kind of artists, who would resonate best with the listeners through the musical preferences analysis. It also has the capacity to create stations and thumbed-up songs.
Invitation To Listeners
Pandora Media Inc (NYSE:P) indicated that it would extend its invitation to the events to a group of its listeners, who have demonstrated an affinity for the well-established artists and in certain cases of similar artists, in order to provide an added aspect of music discovery.
Management Speaks
Explaining about the Pop-Up concert series, Head of Music Partnerships, Tommy Page, said that Pandora Media Inc (NYSE:P) has been continuously developing new ways to deliver custom events thus offering exclusive opportunities for the established, as well as, emerging artists to bond with their fans. He added that the event with Lexus indicated its capacity to influence its data to establish personalized fans experiences besides the momentum it has seen in its earlier events business.
Similarly, Lexus Western Area General Manager, Michael Bevan, said that concert goers would also get an opportunity to a first-hand experience of its vehicles, including the first-class sound systems to stream favorite Pandora stations.
