Boston, MA 04/14/2014 (wallstreetpr) – Oracle Corporation (NYSE:ORCL) buys BigMachines to strengthen its cloud based services. Oracle CPQ Cloud is the combined entity that streamlines the entire business processes by providing cloud based suite to customers from lead generation to opportunity. It integrates sales staff with partners to understand their inquiry and place orders, and generate sales and proposals at their convenience.
Oracle CPQ Cloud
Oracle CPQ Cloud reduces the sell cycles by minimizing decision making call over the products by sales agent. They can easily understand customers’ requirement and offer right products at accurate quotes and improve the sales process. It also minimizes product iterations and increase opportunities for cross-sell and up-sell.
Oracle CPQ Cloud’s advantage
Oracle Corporation (NYSE:ORCL) CPQ Cloud can integrate easily to Oracle Sales Cloud and Sales Force that help the sales team to manage their operation comfortable. It also extracts information from Oracle Sales Cloud and modify as per the requirement to forecast sales.
Oracle CPQ Cloud can also integrate with Oracle CX Cloud. It can use in all kinds of businesses as a tool for customer services, sales and marketing. It helps to improve sales efficiency and customer satisfaction.
Prospects
CRM investment continues to grow with increasing demand for modern technology to enhance customer services due to increasing application of businesses over the internet. Considering the need for new technology, Gartner expects CRM will be the focal point for digital initiatives by enterprises in coming years. CRM software revenue expects to reach $23.9 billion in 2014 including 49% revenue from cloud based technology.
The primary factors that drive the market for CRM products are social network, mobile, cloud platform and big data. The increasing use of smartphone, tablets and different mobile app provides easy access to cloud based information and improve the response rate. In addition, the analytic tools help the marketing team to predict sales and churn analysis and enhance the customer relationship.
