In April 2014, Microsoft Corporation (NASDAQ:MSFT) acquired Nokia Corporation (ADR) (NYSE:NOK) in what Microsoft had planned as its way of entering the mobile phone industry.
Now the Nokia brand is slowly fading as Microsoft starts to rebrand Nokia stores with its name. The internet and technology company is strongly establishing its grounds. Recently it started releasing phones with the Microsoft brand name stamped on them. A look at one of these phones and you would mistake it for a Nokia Lumia phone. Well, in essence, they are still Nokia phones.
The name might not appear as the most creative or interesting name for a mobile device. But that is because we are used to the Microsoft brand on other products other than Mobile devices. However, Microsoft is so good at forcing change that soon people will get used to it.
Only recently, the tech giant launched the new rebranded mobile devices in India. They were introduced to all of the company’s 9000 registered newly stores and customer care centers. The company also launched a high-end device store in Sydney Australia.
The Computer giant is already setting the ground work in other regions such as Brazil, Thailand, Russia, Germany, Italy, Malaysia and a few others with new reseller stores. Microsoft Corporation (NASDAQ:MSFT) claims that these stores will be part of its network system that will open up opportunities for people to interact better with the company and its growing product range.
The firm also claims that the new stores align with its core values, especially in the sense that Microsoft will now have more avenues to supply its products. Microsoft will now engage in direct retail through the former Nokia stores. There is a chance that this could mean that customers could experience lowerprices from products sold in these stores. This could be possible because they will not have to pass through middlemen and dealers.
Overall this is a great opportunity for Microsoft to expand rapidly its reach. It is now time to bid farewell to the Nokia brand that had amazing Lumia phones.
