Boston, MA 05/27/2014 (wallstreetpr) – As Nielsen Hldg NV (NYSE:NLSN) pursues growth, the company has announced reorganization plans that include the shutting of some plants. The reorganization of the company’s operations touches on the integration of Arbitron, a competitor that it acquired in late 2013. In addition, the reorganization is expected to bring efficiency in the company with the aim of supporting higher profits.
The consumer research company intends to close a call center in Sarasota Country on September 30 and the move will lead to layoff of up to 22 workers. The move also means that the company’s entire operations at 6000 Cattleridge Drive will be no more.
While job losses in the planned plant closures might not be what the community would love, Nielsen Hldg NV (NYSE:NLSN) believes the move is a step in the right direction as the company seeks to bring more satisfaction to its customers while creating value for the shareholders.
Drowning competition
Nielsen Hldg NV (NYSE:NLSN) paid $1.3 billion to acquire Arbitron, a competitor that it later rebranded as Nielsen Audio. The deal to acquire Arbitron, a major in the audience measurement field, was announced in 2012 and the deal was sealed in September 2013.
Following the acquisition, consolidation has been at the center-stage of the company’s plans. As such, the company intends to drown at least three of its facilities as it absorbs Arbitron.
Responding to market realities
With the cost of doing business up and competition becoming intense, Nielsen Hldg NV (NYSE:NLSN) understands all too well that creating value for shareholders and keeping customers happy means sharpening the innovative edge, channeling resources in the right channels and achieving efficiency. Therefore, the company is keen on doing just that.
Nielsen Hldg NV (NYSE:NLSN)’s performance has not been bad. The company generated $5.7 billion in revenue in 2013, and it seeks to boost that performance in the current year and beyond. That explains the strategic acquisitions and the ongoing reorganization in the company.
