Boston, MA 06/12/2014 (wallstreetpr) – Activision Publishing, a subsidiary of Activision Blizzard, Inc. (NASDAQ:ATVI) became the leading videogame franchise in 2013 according to the NPD Group. The Company is all set to begin the 2014 Electronic Entertainment Expo (E3 Expo) with a series of new videogames.
It includes the most popular Skylanders brand with innovation series – Skylanders TRAP TEAM; Call of Duty: Advanced Warfare from Call of Duty franchise and much awaited game -Destiny to life.
New games
A. Skylanders TRAP TEAM
Skylanders became the #3 videogame franchise as per The NPD Group and GfK Chart-Track. Its SWAP Force already had a substantial presence in the video gaming market in North America and Europe in 1Q2014.
The innovative series – Skylanders TRAP TEAM is likely to start in October 5, 2014 and available in North America for Microsoft’s Xbox One and Xbox 360 games, PlayStation 3 and PlayStation 4 system and Nintendo’s Wii and Nintendo’s Wii U system.
B. Call of Duty: Advanced Warfare
Call of Duty continues to remain the #1 franchise in North America, and Ghosts became the favorite game on PlayStation 4 and Xbox One in North America and Europe. Now, a new war game Advanced Warfare will be available in November 4, 2014 across the Xbox One and PlayStation 4 system.
C. Destiny
Destiny will deliver a new way to play the video games in a story driven universe. Activision will launch the product in September 9, 2014.
Future growth drivers
Activision Blizzard, Inc. (NASDAQ:ATVI) continues to produce new games and primarily focus on delivering them through digital online channels. The accessibility over this route is gradually increasing and also the Company realized growth in revenue from digital online channels. The digital online contributed 34% of total revenue during first quarter 2014.
In addition, Activision Blizzard, Inc. (NASDAQ:ATVI) also anticipates growth in 2014 primarily from six games – Activision Publishing’s Destiny, Skylanders TRAP TEAM, Advanced Warfare; and Blizzard Entertainment’s Hearthstone, Diablo III: Reaper of Souls and Warlords of Draenor.
