Boston, MA 10/28/2013 (wallstreetpr) – According to credible insider information, Comcast Corporation (NASDAQ:CMCSA) is set to launch a new HBO and broadband bundle aimed at edging out the competition more so Netflix. The 12 month promotional plan which the company dubs as ‘’Internet Plus’’ will include the video streaming service StreamPix, the basic 20 channels and the VOD plus 25Mbps of broadband and HBO, GO and HBO.
Initially the promotion is expected to retail at $40-$50 depending on the market even though there is not much competition in the market with regard to such bundling. After the initial 12 months following the release of the promotion, the promotion’s terms will be revised and the price hiked upwards to range between $60 and $70. This will however be applicable for a maximum subscription of 6 months after which the prices will be revised again and hiked even further between $70 and $80.
The inclusion of HBO, GO and HBO package is the most riveting part of the promotional package. This is because in the past the company has been quite obstinate as far as launching a standalone HBO streaming option goes. However, after the talks held by HBO and several other cable companies about the possibilities of bundling HBO with other smaller broadband packages, ComCast’s Internet plus promotion is the first product to arise from those talks.
However the promotion of the company may enjoy a short-lived success and cause headaches among its competitors in the short term but it may have to revise its strategy when the prices are revised upwards. This is because as much as the company’s package is the cheaper one among its competitors it is also the least packaged among the other ISP Streaming Video services. However, this is seen as an intentional move as the company wants to deter customers from dumping the larger channels’ bundles.
