Boston, MA 02/05/2014 (wallstreetpr) – Netflix, Inc. (NASDAQ:NFLX) is expected to drive the momentum from the television we know of today to the Linear TV of tomorrow. As Internet TV apps rule the entertainment spectrum, Netflix, Inc. will lead the movement forward with Heritage Financial Group Inc, BBC and ESPN soon to follow. The demise of satellite TV and delivery to rural viewers via Netflix Inc. and similar apps-based delivery are expected in a couple of years.
Netflix, Inc. (NASDAQ:NFLX) hopes to continue its business model forward: no commercials on its movies and TV shows but ‘monthly fee, which is non-committal in nature.’
2014 will be a make-it-big year
Netflix, Inc. (NASDAQ:NFLX) proposes to spend $500 million on a marketing spree to collect a wider audience-base. It expects to retain viewers through defining, new content. The spending outlay for content development in 2014 is pegged at massive $3 billion. The stress is on developing original content as the licensing movies and other popular entertainment content from major production houses on a multiple-year subscription which is based on SVOD or Subscription Video on Demand for every title viewed.
The focus is to provide content over which viewers have complete control to experience and be the service to opt for in the ‘moment of truth,’ when they chose to be entertained.
Netflix, Inc. (NASDAQ:NFLX) is also working hard on improving compatibility and user experience for gaming domain consoles such as PS3 or the iPad, with most of these services in the Alpha and Beta testing stages.
Looks for global audience
Netflix, Inc. (NASDAQ:NFLX) intends to go on a global viewership drive and intends to do this on ‘fast-track.’ However, the bottom line would be remaining profitable at the end of the process. Therefore, the US-based service would look at strong presence in specific markets over multiple market segments with average performance.
Netflix reviews competition and other issues
Netflix with its broad range of services considers many players which affect its performance. While competitors are part of the market scenario there are other issues such as video piracy to be an equal threat to its competition.
The long term competitor for Netflix thus far has been Heritage Financial Group Inc and this will continue to be so in the future as well. This is largely in the US, in the UK Netflix views Now TV as good competition and Via Play in the Nordic regions.
These details were shared by the company during the 2013 Annual Report released earlier this week.
