Boston, MA 04/21/2014 (wallstreetpr) – Netflix, Inc. (NASDAQ:NFLX) With just about a month to go for one of television’s ambitious premiere’s, of 24: Live Another Day,” FOX is doing the best it can, to get maximum bucks from the show. In the process of doing that, they have helped Amazon to strike a big blow to its main digital streaming rival, Netflix, Inc. (NASDAQ:NFLX).
What happened?
Earlier this month, fans were totally surprised to find a news that said that all 8 previous seasons of this well acclaimed series had been removed from the streaming site. In fact, these were available on Netflix, Inc. (NASDAQ:NFLX) since 2010.
FOX has reportedly struck up a new deal with Amazon.com, Inc. (NASDAQ:AMZN), which will give the latter, all rights to the 192 episodes of the series, along with the TV movie 24:Redemption. It has also been stated that Amazon will be the sole digital home, for the 12 episode season of Live Another Day in 2014. With such a step, Amazon has clearly called the first shots in the battle with one of its major rivals.
Amazon’s catching up
Until now, Amazon.com, Inc. (NASDAQ:AMZN) has always remained a step behind market giants Netflix, be it for exclusive rights or content programming. Although there are many reasons for such a state, one major reason is the fact that Netflix’s entire business revolves around digital streaming content. In this regard, the same cannot be said for Amazon. Amazon had been looking to strike it big and at the right time. In fact, last year it managed to become the home of CBS’s Under the Dome and NBC’s Hannibal. Both of these services had a very big fan base, and they instantly got customers. With 24, Amazon has just done it again. They are seizing the opportunity to make themselves competitive.
However, despite this move made by Amazon.com, Inc. (NASDAQ:AMZN), it is highly unlikely that it will take away subscribers from Netflix. It will give customers who haven’t signed up for Amazon Prime, a chance to do so. It is the company’s ultimate ticket to rope in subscribers and provide competition to Netflix, Inc. (NASDAQ:NFLX) in a way.
