The tech giant Microsoft Corporation (NASDAQ:MSFT) has been known for its many innovations that have at times outshined others like Apple Inc. (NASDAQ:AAPL) and Google Inc (NASDAQ:GOOGL). Looking at the wider picture, the company sees to be more into discovering new technology rather than developing existing technology products. In 2014, Microsoft recorded a profit of $22 billion, revenue of $87 million and $95 million in cash. But then why is till still not at the top?
The answer was given by Microsoft’s Chief Executive Satya Nadella in an interview in April 2015. He said, “What gets lost is we wouldn’t be who we are and as successful as we have been if we didn’t have a decent batting average. I think we would be dead and gone if we were just mostly failing. It’s just that our average in the last five years has not been as great as, let’s say, Apple’s.”
Surviving on Research
The research wing is the safest bet for Microsoft as it has tried hands on product manufacturing, and, even though, the company was able to make working products, something has been amiss. Even though Microsoft has always tried to spearhead some new technology in the market, it has often fallen because of conflicts between the various departments.
Since Nadella joined in February 2014, he has tried to refine the system, and they are into a lot of new products nowadays. On April 27, Executive Vice President Harry Shum launched the Skype Translator. This is a new technology that is helping in facilitating communication and decodes the language as per the requirement.
Game Changing Vision
Now the company is keen on making public its HoloLens technology. It demonstrated the technique on April 27 as a tool to aid medical students. The company also bought popular fame game Minecraft from $2.5 billion in September 2014 and showed it on HoloLens. With HoloLens, the game is not restricted to a smartphone or computer, but can be played even on a coffee table.
Microsoft has, in fact, more on its sleeves than all the others, and the far sight is in the positive direction.
