Wall Street PR

Martha Stewart Living Omnimedia, Inc. (NYSE:MSO) shares rise

Boston, MA 07/08/2013 (wallstreetpr) – In the Friday’s trading session, shares of Martha Stewart Living Omnimedia, Inc. (NYSE:MSO) closed at $2.44 after increasing by 1.24%. The stock opened at $ 2.41 and reached a high of $2.44 before closing at the level of $2.44. Over 59,532 shares were traded in the trading session of July 5 as compared with average volume of 120,088 shares in last 90 trading sessions.

On Wednesday, the company announced that the Chairman of the company, Martha Stewart agreed for a pay reduction as a component of a changed and amended contract of employment with the company in a proposition of returning the company towards prosperity. It has been agreed that Stewart would receive two-thirds an amount received pertaining to her contribution in productions which has not been the company’s productions, the remaining one-third will go to the company. With the modifications, this agreement of employment will carry on till the agreed time of June 30, 2017. Also, the license agreement would persist till September 15, 2017.

The annual license fee of the Chairman has been trimmed. There has been replacement put to effect on the previous policy of expenses which allowed reimbursement for Internet, services for home-security and chauffeur. Post the call off of ‘‘The Martha Stewart Show”, the company has experienced sluggish magazines advertisement sales and the revenue from broadcasting has been reduced.

Martha Stewart Living Omnimedia, Inc. (NYSE:MSO) closed down the Everyday Food publication in December 2012. In the beginning of this year, January 2013, the company terminated Whole Living’s publication. In December last year, the company instigated Emeril by Snapware. This was done on Home Shopping Network and is a recognized and branded storage of food. At the same time, Martha Stewart Living Omnimedia, Inc. (NYSE:MSO) started on the application of Craft Studio. This application is accessible on Apple iTunes.