Boston, MA 09/30/2014 (wallstreetpr) – Provider of cloud-based digital advertisement management platform, Marin Software Inc (NYSE:MRIN) announced that it has aligned with an advertisement-serving and measurement platform company, Atlas, owned by Facebook Inc (NASDAQ:FB).
To Tie With Search Engine
Marin Software Inc (NYSE:MRIN) disclosed that as a result of an alliance between them, marketers would be in a position to tie the impacts of search engine marketing or SEM to Atlas ad campaigns besides optimizing these powerful new insights to maximize campaigns and also improve its results, its statement indicated.
Martin Software said that in the modern age, where everything was efficiency, marketers were continually seeking fresh paths to sharpen their digital marketing campaigns. The success hinges on a comprehensive and accurate reporting.
Marin Software Inc (NYSE:MRIN) indicated that its customers’ stand to benefit greater visibility as a result of its alliance with Atlas. The company also said that the partnership would allow them with actionable and precise data. The flawless integration also enables customers of Marin Software, as well as, Atlas to reflect ad campaign in both the platforms, access-duplicate conversion data besides reporting on its customers.
Marin Software Inc (NYSE:MRIN)’s Co-founder and Executive VP of Products, Wister Walcott, would join Atlas’ Managing Director, Erik Johnson, for a panel on resolution of a cross-device problem during the Advertising Week in New York. The company stated that the engagement took place on September 29.
Management Speaks
Marin software senior VP product and CMO, Matt Ackley, stated that by aligning with atlas, its advertisers would be in a position to find out the exact return on investments of their paid search campaigns. This would also provide its customers to maximize their sales funnel better. This was extremely critical for integration of all its digital marketers.
On the other hand, Head of Atlas, Erik Johnson, said that integrating the two platforms would provide marketers with the exact report on paid search. It said that it was pleased to expand its working with Marin Software Inc (NYSE:MRIN).
