Boston, MA 06/17/2014 (wallstreetpr) – MakeMyTrip Limited (NASDAQ:MMYT) is designing new and innovative ways to enhance the customer conversion in its online traveling website. It wants to increase the user retention, and, therefore, have entered into a strategic partnership with TrustYou. MakeMyTrip stocks are flying high in this month and have already gained more than 35% till this time. The company is the largest OTA of India.
The new partnership
If the investors have ever gone through the Meta-Reviews™ they can understand the importance of the strategic partnership of company. TrustYou is, in fact, the inventor of Meta-Reviews™. As the name suggests, TrustYou is the reputation management leader for the global online companies. It has now partnered withMakeMyTrip Limited (NASDAQ:MMYT) to provide the most verified and reliable Meta-Reviews™ to the travelers.
The importance of Meta-Reviews™
Meta-Reviews™ are just not the other reviews that are often fake or unreliable. They are the verified and the most reliable reviews for the travelers. Travelers will find it easy and convenient to select the best accommodation with the verified reviews. It will significantly help the Online Travel Agency to reduce the bounce rates.
The Meta-Reviews™ will be available on MakeMyTrip Limited (NASDAQ:MMYT) website. It will have a positive impact on the conversion rates. The customers will hardly have any complaints or other issues increasing the user retention of the online travel website. It is all about the consumer’s satisfaction. They can have the best experience while making bookings from the online travel website. The review summaries will be available in the 27 different languages.
Implementation time
MakeMyTrip Limited (NASDAQ:MMYT) has opted for an extensive testing period with the company so as to know the impact of Meta-Reviews™ on the business. The online travel agency received quite a positive response. It enhanced the conversion and increased the revenues. Therefore, now the company has announced the official partnership with TrustYou.
