Boston, MA 02/12/2014 (wallstreetpr) – LiveDealInc (NASDAQ:LIVE) has been able to hit the right chord with its customers as it steered its business away from vouchers to a more appealing instant deal. It would be appropriate that LiveDeal was quick to understand the psychology of the today’s market demand, where consumers want deals which they can use straightaway.
LiveDeal’s Business Model
LiveDealInc (NASDAQ:LIVE) had beganits platform in the restaurant business in the end of 2013, with a basic idea of bringing together businesses and customers in each others contact when they needed the other most. However, floating vouchers for its future use was not serving the purpose, therefore, LiveDeal took an experimental step to create a real time deal engine to boost customer awareness and improve business visibility. And, its idea did turn fertile, as evident from its 20% restaurant market share in San Diego, within a matter of months. The success is enormously relevant when compared with its peers like Groupon, which offers deals for a limited 30 restaurants. Quite similarly, LiveDeal made its way to Los Angeles and San Francisco too, where it recorded a 153% surge in its January online traffic.
After LiveDealInc (NASDAQ:LIVE) model success, other competitors too are following the suit. While Google has totally backed off from the prepaid voucher concept, Groupon has added other options to its offerings apart from keeping the prepaid voucher deals. However, there is nothing for LiveDeal to be concerned of right now as its platform do away withthe middleman and gives control directly in the hands of customers and merchants.It’sexclusivereal-time deal engine letsrestaurants create and managethe time and duration of their deals, which translates into a substantially biggerprofitability per deal to them. On the top, its geo-location feature helps customers navigate and redeem “live” offers instantly.
LiveDeal Splits; Goldman Initiates Coverage
Today, LiveDealInc (NASDAQ:LIVE) executed its 3-1 forward stock split, which was announced on January 23rd and stands applicable for shareholders appearing on records as of February 3′ 2014. The forward stock split will help to boost liquidity of the stock and decrease the heavy volatility, which occurred during the last set of days.
Moreover, Goldman Small Cap Research has also initiated its coverage for the company, and its analyst Rob Goldman cites that the online deal maker’s strategy has smartly put into the centerstage of web and mobile marketing.
