Boston, MA 02/10/2014 (wallstreetpr) – Apple Inc (NASDAQ:AAPL) did not make proper remarks at the closing of a retrial that ended with Samsung Electronics being told that it owned the Apple Inc additional $290 million in damages. Eventually the whole damage thing came to cost Samsung $930 million after a lengthy legal battle that was sometimes charged with hot remarks as it has turned out.
Yet after the case closed, Samsung returned to the court, crying foul that Apple Inc didn’t conduct itself properly, especially at the tail end of the case when closing remarks were being made. And Judge Lucy Koh actually found Samsung’s argument correct and issued rebuke for the iPhone maker. However, the judge didn’t grant a retrial of the retrial as Samsung had sought.
What is it?
Samsung alleges that Apple Inc (NASDAQ:AAPL)’s remarks were full of racially charged language that amounted to national prejudice. The company was particularly offended with remarks which referred to it as “Samsung Korea,” “Korea Samsung,” “The Korean Company,” and so on.
In fact, at some point Samsung cites that Apple Inc referred to SEC employees derogatively as “Korean bosses of Samsung America.” It emerged from Samsung’s argument that the retrial centered much on the theme of “them versus us” which was not healthy at all for the company, citing that such might have denied it the opportunity to beat Apple Inc (NASDAQ:AAPL) in the case.
Too little too late
It was disturbing that all along when Apple Inc (NASDAQ:AAPL) showed improper use of language, Samsung never raised the issue in the court, until after the trial had ended. That must have been an afterthought or gross oversight for legal issues. As such, it has even become difficult to establish if the jury’s decision in the case was hinged on Apple Inc (NASDAQ:AAPL) alleged misuse of the language.
Thus, the long-battle can now be put to rest and another mega legal battle pitting the two tech giants can be brought forward.
Another legal battle
Apple Inc (NASDAQ:AAPL) and Samsung are still going to come back to the court if they cannot agree on a last minute ditch. It is reported that executives from both end will be meeting in the coming weeks, around February 19. Tim Cook and his Samsung counterpart Kwon Oh-hyun will be seeking to reach a settlement, failure of which they will once again face each other in court. Perhaps in the event that the matter comes to trial, Samsung would this time around keep an eye on Apple Inc (NASDAQ:AAPL)’s language choice.
