Boston, MA 09/30/2013 (wallstreetpr) – The news has it that Apple Inc. (NASDAQ:AAPL) has overtaken Coca-Cola as the “Best Global Brand” in Interbrand standards. The Sprite-maker had been at the podium position for 13 straight editions. But now it has to contend with the No.3 spot on the latest edition. And perhaps, “nothing lasts forever” is a phrase that Coca-Cola would be too willing to remind tech giants Apple and Google who are the number one and two respectively.
Google and Coca-Cola aside, what makes Apple the best global brand? And does it deserve this ovation? No doubt investors eyeing a pie of this fast-growing technology company would be excited to find answers to these two questions and many others. Basically, a stock whose growth is sustainable does not cause investors sleepless nights.
According to the Interbrand report, Apple has legions of fans. Its iPhone 5C and 5S tell the true story. The rating company calls the launch of these devices “record-breaking.” The smartphone giant Apple finds itself on the podium position because of its larger-than-expected impact on people’s daily lives. Through its easy to use, aesthetic and clever devices, Apple surprises, delights and enables people to do some much with imaginable ease.
The smarphone manufacturer has effectively set the benchmarks and raised the bar in the technology world, that it must itself aim to exceed – and it’s already proving this with the recent launch of iRadio.
That Apple has topped the list of the best global brands isn’t a surprise. But much can be read in the company’s $98.3 billion brand value according to the Interbrand’s latest “Best Global Brand” edition. If this does not make it a grab stock to add to investors’ portfolio, it means that investors already in this stock can now have enough sleep as they wait for the smartphone giant to treat them with handsome dividends.
